I’ve never been a fan of business catch-phrases — “thinking outside of the box,” “shifting the paradigm,” etc.  Whenever I interview someone for work and they start in on the press release-style quotes, I will tell them that if they use the phrase “next level,” I will hang up on them.  (Which, naturally, has led to a couple of smartasses who will include it in every single e-mail or phone call to me because they know it pisses me off.)

So it’s no wonder that, while I’m plowing through thousands upon thousands of JDate profiles, I’m seeing similar catch-phrases across a whole bunch of people’s writings… the “next level” of dating profiles, as it were.  And the fact that it’s so widespread scares me, because aren’t people trying to show off the fact that they’re creative and interesting and smart in order to attract people of the opposite sex?  Examples include:
- “I work hard, but I also play hard.”
- “I try to life to the fullest.”
- “I make every day count.”
- “I’m as comfortable in jeans and a t-shirt as I am in [insert formalwear item here].”
- “I like to go out with friends, but I also like a quiet night in at home.”

Thanks, but no thanks.  Next!