Wednesday, March 06, 2002
I've often wondered why television networks do that thing where they start programs an hour earlier in Central time than they do in Eastern time. It's not like the networks haven't progressed past the point where it's technically impossible to air programs at the same clock-time as on the Eastern seaboard. In Pacific time, primetime starts at the same time as on the East Coast. And I'm still not sure what hour primetime begins in Mountain time. When I was spending the night in New Mexico on my way out here, the local network affiliates started running primetime programs at 6PM. Doesn't that kind of lose a lot of viewership? People would be inclined to come home from work, relax, eat dinner, spend a little time catching up with their families or friends or both, then maybe turn on the TV. If primetime starts at 6 -- or even 7 for a lot of people who work later than 5 or have a longer commute -- then they'd have to rush home in order to make their favorite programs or they'd miss them entirely. Will someone please explain this to me?
Posted by Keith @ 10:33 PM ·
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